[6][7][8][9][10] The team discovered a link between the number of Internet searches for company names and transaction volumes of the corresponding stocks on a weekly time scale.

[11] In a TEDx talk,[12] Preis highlights the opportunities offered by studies of citizens' online behaviour to gain insights into socio and economic decision making.

Preis and colleagues conclude from this study that a relationship potentially exists between the economic success of a country and the information-seeking behaviour of its citizens online.

[13][17][18][19][20] In 2013, Preis and his colleagues Moat and Stanley introduced a method to identify online precursors for stock market moves, using trading strategies based on search volume data provided by Google Trends.

[23][24][25][26][27][28][29][30] Similarly, in a study also published in Scientific Reports in 2013,[31] Moat, Preis and colleagues demonstrated a link between changes in the number of views of Wikipedia articles relating to financial topics and subsequent large stock market moves.