The couple is often called "T&B" or "TnB" (for Todd and Blair) by fans on Internet message boards.

Their popularity led to a nomination at the Daytime Emmy Awards, cited as one of television's top couples.

[2] An often tempestuous but loving relationship, the two have been titled "hands down the most brilliantly complex couple on daytime".

Todd and Blair's creation as a couple is described as factoring in several aspects of their own personalities, as well as their individual life experiences.

In an interview, former One Life to Live head writer Michael Malone detailed the varying elements, what he set out to create, and how the couple eventually evolved:Todd and Blair were a great deal alike, two bad apples, two lost souls: conniving, deceitful, wounded and hiding the wounds for all they were worth behind a smart and sexy facade.

(A Scarlett and Rhett match-up, to use my perennial GWTW analogy that used to drive Josh Griffith crazy.

[7] In 2002, Todd and Blair were named the top One Life to Live all-time romantic couple by magazine Soaps In Depth.

This created an intense rivalry between the two fanbases,[9] which became known as the "T&B vs. TnT" wars, and were some of the genre's most notorious Internet battles.

[9] In addition, viewers enjoyed the battles between Blair and Téa, which became one of soap opera's most entertaining rivalries.