In 2007, many promotional displays for the then-upcoming Rebuild of Evangelion movie were set up inside the Tokyo Anime Center, including life-size cardboard stand-ups of Rei Ayanami and interactive demos.

More permanent sections of the center contain merchandise from popular anime series, such as mugs, keychains, promotional flyers, mouse pads, etc.

It closed again in February 2012 and then reopened on August 25 of that year under a joint management agreement with Apaman Shop Network.

On July 29, 2017, the Tokyo Anime Center ended its operation inside the Akihabara UDX building due to the expiration of its tenant contract.

[1] It subsequently changed its management to Dainippon Printing Co., Ltd. and moved to DNP Plaza in the Ichigaya-Tamachi district of Shinjuku, Tokyo.