[3] At the Daily News, his assignments included political conventions, the Woodstock Music Festival, Beatles invasion, and President Richard Nixon.
[4] Arma was reassigned to the New York Times Magazine where he photographed Clint Eastwood, Paul Newman, Jack Nicholson, and Michael Caine, among others.
He shot successful campaigns for Fortune 500 companies, as well as covers for Time Magazine, People Magazine, Money, French Photo, and Ladies Home Journal.
He was the first person to publish a book solely of babies in costume.
[citation needed] Arma created a Please Save the Animals series of posters and greeting cards with babies dressed in animal outfits he designed.