Tom Bihn Inc. is an American baggage manufacturer, with products ranging from backpacks to travel accessories.

[2] In 2017 the company received attention on social media and in news reports for a message printed on its washing instructions tag which read: "NOUS SOMMES DESOLES QUE NOTRE PRESIDENT SOIT UN IDIOT" – We're sorry that our president is an idiot – "NOUS N'AVONS PAS VOTE POUR LUI" – We didn’t vote for him.

[4] At the time the message was rumored to refer to president Donald Trump, however, it was found that the tag had been printed in 2004 when George W. Bush held the office.

The tag gained further worldwide attention in the same year where it was believed in France that it referred to then French president Jacques Chirac.

[4] The Florida Times-Union reported on the story again when interest was renewed during the Barack Obama administration.