Tom Jung
In 1958 Jung was hired full-time to redesign advertisement campaigns of foreign films to suit American audiences (theatrical redistribution) for Ben Adler Advertising Services Inc.[4] Jung created pressbooks (exhibitor's campaign manuals)[5][6] and one sheets for distribution to independently owned movie theaters throughout the country, including La Strada[4] and And God Created Woman.
Jung's early work is typified by caricature art for movies such as Confessions of Felix Krull, The Captain from Köpenick, The Golden Age of Comedy and Murder Ahoy.
His one-sheet art for the film School for Scoundrels is perhaps the best example of that early style, displaying caricatures in shades of black and gray on a white background with distinctive handlettering.
Jung's early successes led eventually to his role as freelance art director in 1963 at Metro-Goldwyn-Mayer, where he designed posters for roadshow or "hard-ticket"[7] movies such as Dr. Zhivago, Grand Prix, Far from the Madding Crowd, Ice Station Zebra, and The Shoes of the Fisherman.
The design process at MGM involved developing multiple poster concepts, carefully rendered in pencil or charcoal with or without copy lines and credits in position.
These "layouts" were then presented to and scrutinized by ad manager Bill O'Hare and marketing vice president Dan Terrell for approval as the films' key art.
Once selected, this concept would be the one to appear in newspapers, magazines and in-house stationery, PR communications, all interior and outdoor posting material for distribution in the United States.
Art Director Burt Kleeger would task the agreed-upon illustrator to prepare a full color painting of the approved image as well as to design various needed parts of the campaign.
The advertising agency art department would then prepare "mechanicals" to precise dimensions for the engravers and plate makers for newspaper, magazine and poster printers.
Jung often collaborated with Nelson Lyon, a former Saturday Night Live writer and the creator of the 1971 movie The Telephone Book, to develop copy lines.
He was given the theme of "Good Over Evil," and provided with a wealth of photos taken by unit photographers in color and black & white, as well as 2.25-inch stills on contact sheets taken from the original 35mm print of the film.
"[8] Jung's poster won first prize for Best Graphic Award in 1978 from the International Society of Science Fiction, Horror and Fantasy, and has been called "truly the most well-remembered image" from the film.
"[11] In 1981 Jung was contacted by Sid Ganis, vice president of marketing at Lucasfilm, to develop concept sketches for Raiders of the Lost Ark.
[14] Borrowing from his original Papillon artwork, Jung used a "brown sauce" palette and a unique concept to create the iconic character Indiana Jones for his interpretation of the movie's key art.
For the Star Wars poster design, with Frank Frazetta in mind as his final illustrator, Jung posed his son Jeff as Luke Skywalker and his wife Kay as Princess Leia.
