As a producer, he focused on guerrilla television and revolutionizing ways in which the public could have access to news other than what was displayed within the mainstream media.
He earned his MBA from New York University in 1968, then continued to work for his father's business at the Py-O-My Baking Mix Company.
[1] Weinberg co-founded the TVTV video collective in 1972 along with Allen Rucker, Michael Shamberg, Hudson Marquez, and Megan Williams.
[3] After a meeting with the Corporation for Public Broadcasting in 1976, Weinberg produced the television series Image Union, which showcased the raw works of independent filmmakers.
[3] With the advances made in guerrilla television, this show served as a way for the public to access the footage of independent filmmakers in the Chicago area.
[2] Before this, there was not an archive for any of the surviving works done by Chicago and global independent documentary filmmakers, especially those filmed during the guerrilla television era that had stemmed from the civil unrest of the 1960s.
[3] This archive holds more than 8000 videos, and in recent years, upwards of 18 million views on the internet at mediaburn.org, YouTube and social media.