Tommy Hilfiger

[2] After starting his career by co-founding a chain of jeans/fashion stores called People's Place in upstate New York in the 1970s, he began designing preppy clothing for his own eponymous menswear line in the 1980s.

[11] His parents wanted him to get a college education and pursue a traditional career,[10] and for a time he attended GST BOCES Bush Campus in Elmira.

[13] To stock the store, Hilfiger and a friend drove to New York City to buy clothing such as bell-bottoms, peasant blouses, and leather jackets.

[13] One of his first clients was Jordache Jeans,[10][13] and as Hilfiger's company expanded beyond denim,[10] he spent time in India, learning more about his trade: "I would sit in the factory with my pile of sketches and watch them being made, tweaking as I went.

[citation needed] In 1984, Hilfiger was approached by businessman Mohan Murjani,[15] to pursue his goal of designing and heading a men's sportswear line.

The brand we were building felt so honest, so true to who I am, that it didn't feel like a struggle at all.In 1985, he founded the Tommy Hilfiger Corporation with support from The Murjani Group.

The new clothing line made its debut with a high-profile marketing campaign, for example setting up a large billboard in Times Square[15] designed by George Lois.

[citation needed] A professed lifelong fan of rock and roll, Hilfiger's collections are often influenced by the fashion of music subcultures.

The clothes are also marketed in connection with the music industry,[3][4] and as early as 1993 Hilfiger was an official sponsor for Pete Townshend's Psychoderelict tour.

After a final competition that involved setting up the display window for Macy's Herald Square location in New York, Hilfiger chose Chris Cortez as the "next great American designer.

"[6] In December 2005, Tommy Hilfiger sold the clothing brand for $1.6 billion, or $16.80 a share, to Apax Partners, a private investment company.

[32] Based on the book Ironic Iconic America written by Hilfiger and designer George Lois,[33] the program examined how pop culture has influenced American tastes and styles.

[22] In March 2010, Phillips-Van Heusen, owner of Calvin Klein and Izod, bought the Tommy Hilfiger brand from Apax Partners for $3 billion.

"[47] Co-writer Peter Knobler had full access to interview friends and family, with Hilfiger citing the candor of Diane von Furstenberg's memoirs as an inspiration.

[47] Calling the writing process "great therapy"[43] and "interesting,"[48] Hilfiger asserted that he "wanted to give people a sneak peek of what goes on behind the curtain [of] how the fashion industry works.

[56] In 1998[57] Hilfiger was one of several sponsors along with Moet and Chandon, Christie's Auction House, and The Advocate of the charity LIFEbeat – The Music Industry Fights AIDS.

[58] He is personally involved in charities and causes such as Autism Speaks and the MLK, Jr. National Memorial Project Foundation,[16] and he has served on the board of directors for The Fresh Air Fund, a New York-based group that helps underprivileged children attend summer camp.

A portion of the handbag sales proceeds is donated to BHI's Fund For Living program, with celebrity ambassadors appointed for each seasonal campaign.

[63] The donation went towards relief efforts in a Ugandan city, with the aim of improving residents' access to necessities like clean water, education, and farming techniques.

[65] On a global scale, Tommy Cares continues to support organizations such as Save the Children, the World Wildlife Fund, War Child,[66] and Millennium Promise.

[68] Hilfiger has continuously cited the important role inclusivity, diversity and self-expression have had in the brand's development and contributions to pop culture.

In March 2000, the company, along with other defendants, settled a class action suit brought by Saipanese garment workers, which had alleged mistreatment by over 20 large U.S. clothing manufacturers.

[75][better source needed] Hilfiger continues to maintain multiple fashion lines, some focused on wearable "casual" clothes while others take on various haute couture commissions.

Exterior of a Tommy Hilfiger store in Tokyo , Japan , in 2008
World War II veterans, Petty Officer 1st class Lorenzo A. DuFau, a former signalman, and Petty Officer 2nd class James W. Graham of USS Mason , with Tommy Hilfiger during the screening of Proud at the Apollo Theater in 2005
Jessica Stam wears Tommy Hilfiger on the runway in 2008.
The Tommy Hilfiger brand is an example of a designer label .
A Tommy Hilfiger customer in Azerbaijan wears the brand in 2013. His shirt displays a variation of the distinctive three-tone logo.