[5] In 1969, Roberts took over a hippy outlet called Hung on You, operated by the fashion designer Michael Rainey at 430 King's Road in World's End, Chelsea.
[6] With Trevor Myles, Roberts reopened the premises as Mr Freedom with a pop art concept[7] using bright colours and designs by a team including Pamla Motown.
[8] In December 1970, Roberts and Myles moved Mr Freedom to larger premises in Kensington, selling comic-strip clothes with kitsch homewares and "fun furniture".
In 1981, he and partner Paul Jones opened a homewares and furniture outlet called Practical Styling at Centre Point on St. Giles High Street, Central London.
Identified as pioneering "high-tech" design, Practical Styling caught the post-modern spirit of the times as exemplified by Memphis Group and fused it with British kitsch and American hardware, selling day-glo coloured metal dustbins, diner crockery, luncheonette fittings and rolls of carousel flooring as well as yellow and black vinyl stools, Bakelite telephones, palette-shaped coffee tables and plastic poodle lamps.