Michael Rainey

[1] In December 1965, Rainey together with his then wife Jane Ormsby Gore opened the fashion boutique Hung On You, at 22 Cale Street, London, with a mural by Michael English.

Rainey had no previous experience in the fashion business or in retailing, and instead was inspired by his well-dressed friends including his wife's brother Julian Ormsby Gore, and the antique dealer Christopher Gibbs.

The decor and tailoring were somewhat similar to Nigel Waymouth and Sheila Cohen's Granny Takes a Trip, which opened three months later in February 1966.

[2][3] His wife Jane Ormsby Gore had been making regular visits to India, looking for fabrics, so there was also an oriental accent to the clothes, as well as a repurposing and reuse of vintage garments and designs.

His then wife, Jane Ormsby Gore, in a 2006 interview with the V&A Museum said, Michael made the most gigantic mistake of leaving Cale Street and going onto the King's Road.