Her main topics involve sports media, gender issues, nationalism, race/ethnicity and disability.

Bruce is an expert in many different topics including journalism, media analysis and theory, and the impacts of sociological aspects of identity on people's experiences.

She supervises students throughout the Masters and the Doctorate programs that include her main topics of research.

[2] Bruce's research has been discussed in the New Zealand media[4][5][6] and they are frequently used as expert commentators on sports issues[7][8][9][10][11] and have written opinion pieces.

This type of study requires her to observe and have conversations with the fans that are attending the netball games.