In 2006, Tonner Doll gained licensing rights to recreate the cast of the Harry Potter series, as well as characters from Memoirs of a Geisha.
The line included 13-, 17-, and 22-inch dolls, including various versions of Aquaman, Batgirl, Batman, Black Canary, Catwoman, Donna Troy, Dove, Green Lantern, Harley Quinn, Hawkwoman, Huntress, Joker, Lois Lane, Mera, Poison Ivy, Power Girl, Raven, Starfire, Supergirl (Linda Danvers), Superman, Wonder Woman,[5] and Zatanna.
[6] Over time, Tonner Doll also licensed the Twilight Saga, Lara Croft, Tomb Raider: Legend, Chicago, Dreamgirls, The Chronicles of Narnia, The Golden Compass, Mary Engelbreit's Ann Estelle, Fancy Nancy, Thèâtre de la Mode, Dick Tracy, Get Smart, Disney Princesses, Mary Poppins, Davy Crockett, Pirates of the Caribbean, Ava Gardner, Joan Crawford, Bette Davis, Miss Piggy, Miss America, and characters from the comic strip For Better or for Worse by Lynn Johnston.
Effanbee also had the rights to reproduce fashion dolls licensed by Tribune Media, like the Brenda Starr, Girl Reporter series, and the comic strip Little Orphan Annie.
[8][9] For the first few years after the buyout, Effanbee remained an independent subsidiary of Tonner Doll; however, the two eventually became a conglomerate run under a singular management.