Too Good To Go is a service with a mobile application that connects customers to restaurants and stores that have surplus unsold food.
[1] The service covers major European cities,[2][3] and in October 2020 started operations in North America.
[9] The company was created in 2015 in Denmark by Thomas Bjørn Momsen, Stian Olesen, Klaus Bagge Pedersen, Adam Sigbrand and Brian Christensen.
[17] In October 2021, Bonnie Wright teamed up with Too Good To Go to drive the initiative to reduce food waste.
[18] The key trends for Too Good To Go ApS are (as of the financial year ending December 31): As of January 2025[update] the company serves Austria, Australia, Belgium, Canada, Czechia, Denmark, the Faroe Islands, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, the United Kingdom and the United States.
The phone must be taken to the food supplier in a specified pickup time window, often 30 or 60 minutes long, and the transaction is finalised by swiping the app[31]—connected to the Internet—to confirm collection.