[1] Unlike other films in its genre, Too Tough to Care used satire and humor to illustrate the misleading claims of cigarette advertising.
Mr. Ramshaw, executive at the fictional Finster Cigarette Company, is dismayed by the medical establishment's successful campaign to link smoking with lung cancer.
After trying dubious ideas such as providing cigarettes at birthday parties of young children and portraying smoking as fun, Farley realizes that one effective way to counter this anti-smoking campaign would be to promote the concept of being "too tough to care" about the hazards of smoking.
On their way to celebrate, driving down the hairpin turns of Lombard Street in San Francisco, both men turn and stare at an attractive young woman walking by, thereby crashing Farley's Jaguar XKE roadster into something unseen.
"[4] A paper in the American Journal of Public Health used the film in an experimental program for research on school-based intervention of teenage smoking behavior.