[1] The company was notable for its vertical integration, combining both spinning and weaving activities, and for its marketing network which included offices and warehouses in Bradford, Belfast and Paris, and national and international agencies promoting their goods.
[1] In 1898, the company opened a large new brick-clad warehouse and office block, now known as Churchgate House, in Oxford Street, Manchester.
It developed a range of fabrics in a wide variety of patterns, including a velvet marketed as "Tootal cloth", and "Tarantulle", used for lingerie and baby wear, as well as focussing on products such as handkerchiefs, scarves and ties.
[8] In the First World War the company was noted for giving early guarantees that all their men returning after service would be reinstated in their old positions.
[9] By 1939, Tootal had branches throughout Britain and subsidiaries in Argentina, Australia, Canada, France, and New Zealand, as well as agencies throughout the world.
The company participated in the 1947 British Industries Fair, and featured its "Lystav, Robia and Tobralco patented dress and furnishing fabrics, Pyramid men’s handkerchiefs and a bright display of Tootal ties and scarves.