[2] Pietrasik had previously worked designing streetwear and sportswear for brands including Hilfiger and Roxy.

The company currently consists of Pietrasik, her two parents, and a PR and Brand Manager.

She says she was inspired to create unisex children's clothing after being shocked by the gender segregated children's clothing available in the UK High Street, after having lived in France for 10 years where the situation was less pronounced.

[1] The company has collaborated with UK environmental campaign group, Surfers Against Sewage, to produce a series of fundraising T-shirts.

[5] Beyond using social media, trade fairs and word-of-mouth marketing, the company doesn't advertise.