The game builds on the concepts and gameplay found in games like Sports Interactive's Football Manager and Electronic Arts' Premier Manager that have managed to engage millions of football fans, and giving them access to social features.

Since November 2011, Top Eleven is available for mobile devices, Android[1] and iOS.

In 2013, Nordeus introduced José Mourinho as the official "face of the game".

On 16 May, 2017, Stoke City announced that Top Eleven would become the club's sleeve sponsor beginning from the 2017–18 Premier League season.

[citation needed] Since it is a mobile game which people can download and play for free, Nordeus took advantage of advertisements.