Torah Live presents to diverse audiences from Ultra-Orthodox yeshiva students to secular Jewish businessmen in both kiruv and standard Orthodox settings.
[2] Torah Live was founded by Rabbi Dan Roth in 2009 after he developed a multimedia class for a group of teenagers entitled “How to Make the Big Bucks” about the mitzvah of tithes or ma'asser.
At the time, Rabbi Roth was a teacher in Yeshiva Ohr Somayach’s Yesod program and was looking for ways to catch the attention of his students.
[1] Rabbi Roth's colleague Josh Goldberg recognized the unique potential of this approach to revolutionize Jewish education and encouraged and coached Dan to take his material global.
After a few months of market testing at the local Jewish education institutions, Rabbi Dan Roth subsequently recruited a team of graphic designers and programmers and started producing multimedia presentations on topics such as blessings, sukkah, yichud, tzedakkah, and mezuzah.