Tornel

Founded in 1933 by Mexican businessman Armando Tornel, who in October 2006 entered the Worldwide Tire Industry Hall of Fame.

Years later, his father Mr. Isauro Tornel Toriz decided to send Armando to the United States, where he pursued a technical career in Tire Engineering at Smithers Laboratories, and rubber technology at Vanderbilt Laboratories, gaining technical and practical experience at Goodyear and Mohawk, both in Akron, Ohio.

In 1937, the Tornel family business was formalized via incorporation of Compañía Hulera El Centenario, company that manufactures and marketed at the time tires under the America and All States brands.

The 1980s brought a crisis to the Mexican economy due to devaluations that caused the closing of Tornel's competitors: General Popo, Euzkadi and Hercules.

When the company saw these closings, they paid attention and steered the business toward specializing in the retail vehicle and truck sales niche.

The closing of these competitor factories allowed Tornel free rein in the market but not for long since soon after competition began from foreign tire manufacturers which would turn out to be aggressive commercial rivals, such as Goodyear, Bridgestone, Michelin, Firestone, and BFGoodrich.