Toto Neechan (とと姉ちゃん) is a Japanese television drama series and the 94th asadora on NHK.
She cares for and protects her family during WWII and the early postwar era, graduating from school and eventually working as an editor at a publishing house.
She eventually starts her own magazine offering advice to housewives and consumers about life and raising a family.
Refusing to accept advertising, it becomes a model for a new form of consumer journalism.
The story is loosely based on the life of Shizuku Ōhashi, who founded the magazine Kurashi no techō, and the editor Yasuji Hanamori.