Her troubles have only started, however, as Tōkichi's mother Tsueko initially rejects Ten as a potential bride, and then the rice store goes bankrupt.
They encounter many difficulties in attracting customers and securing good entertainers, having to work through power-hungry brokers and convince competing factions of rakugo performers to support them.
Fearing his death and hoping to leave a healthy business to Ten, he encourages his old vaudeville buddies Keith, Asari, and Manjōme to come up with a modern form of "talking" manzai, which becomes a huge hit.
She brings in an old friend, Shiori Inō, who runs a movie studio, as an advisor, and he suggests she develop an entertainment only a woman could produce.
Her father, the president of the bank that provided loans to Kitamura Shoten, demands she marry the son of a business partner but she refuses and runs away, with Shun'ya following.
[4] Due to a notable increase in popularity of Japanese television morning dramas, the NHK Broadcasting Culture Research Institute decided to conduct a survey to investigate potential reasons.