[1] Following this abandoned attempt to record her fourth solo album, Gentry was re-cast as a blue-eyed soul singer.

[2] The resulting album was a clear bid by Capitol to distance Gentry from the singer-songwriter country-folk of her first three solo projects.

[2] The album was produced by Kelso Herston, head of Capitol Records in Nashville, whose productions were specifically designed for pop radio crossover appeal.

[2] The majority of the album was recorded live with no overdubs; the strings and the backing vocals were performed alongside the rhythm section and other instrumentation.

Billboard gave a positive review, which said, "That "Ode to Billie Joe" gal is back again, trying to regain the winning form that made her one of today's hottest disk attractions.

"[4] In another positive review, Cashbox said, "Bobbie Gentry's current single, "Touch 'Em with Love", serves as title tune and lead item of a potent pop/country album with some soul thrown in for good measure.

The album's first single, "Touch 'Em with Love", was released in May 1969 and peaked at number 113 on the Billboard Bubbling Under the Hot 100 chart.

Australian label Raven Records released the album on CD in 2008, paired with 1967's Ode to Billie Joe.