Toufoula

Toufoula is a Lebanese voluntary[1] health organization dedicated to improve the quality of life of children suffering from cancer and blood diseases by designing and creating a unique and colorful environments aimed at offering a safe haven throughout their treatment.

The word toufoula is Arabic (طفولة) for "Childhood"[2] and the organization mission is to improve the quality of life of children suffering from cancer or blood diseases.

To that end, Toufoula co-founders started this initiative by upbringing of the idea that was then extrapolated via the collaborative work with other architects and designers.

Toufoula had a number of designs submitted namely by Bernard Khoury, Celia Arbid, Nadim Karam, Simone Kosremelli, Raed Abi Lameh, Karim Chaya, Nada Debs, Erga group: Randa and Elie Gebrayel, Jean Louis Mainguy, Karen Chikerjian, Michele Maria Chaya, Lina Ghotmeh, JWT, Zuhair Murad, Rabih Keyrouz, Gina Succar, Michele Stanjovsky, Jalal Mahmoud, Sary El Khazen[4] and IB2 who contributed a lot for Toufoula by advertising for the concept of the Dream Room project by a slogan " No Color, No life " noticing that IB2 is an expansion unit of Impact BBDO.

[6] Toufoula’s goals culminate in one main aim: to improve the quality of life of children suffering from cancer.

Zuhair Murad: Taking the kids out of their reality and allowing them to imagine they are designers themselves by mixing and matching the different options of garments on the imaginary characters on the wall.
Gina Succar: A sea, sand and sky room where the child is like a free bird
Sary El Khazen: A poetic and symbolic reinterpretation of the sky in a cloud shaped room that evokes reverie in an airy world of fantasy
Bernard Khoury: L-shaped object fixed to the ceiling, a control system allows the children to change the colors of their portion of the sky according to their mood.