Tough Baby is the second studio album by Canadian musical collective, Crack Cloud, released on September 16, 2022, via the group's independent imprint, Crack Cloud Media Studio, and Meat Machine Records.
[1] The album was preceded by three singles, "Please Yourself", "Tough Baby" and "Costly Engineered Illusion" released May 11, July 8, and September 1.
[2] On April 1, 2022, Crack Cloud released a teaser trailer via social media, featuring a brief cameo by Canadian singer/songwriter, Mac Demarco as a clapper loader, alongside members of the collective on a soundstage as a film crew documenting a teenage girl and a group of patients in hospital gowns watching a mysterious television program in a partially-constructed set decorated and made to appear like the girl's bedroom.
[4] On July 6, 2022, the group released the album's self-titled second single and music video, consisting of a narrative focused around a young, adolescent girl who daydreams of living amongst a group of Troglodytes (also portrayed by members of the collective).
[5] The album's third single, Costly Engineered Illusion was released September 1.