Since the foundation of the national tourist council, Greenland Tourism, in 1992, the Home Rule Government (renamed 'Self Rule Government' in 2009) has been working actively with promoting the destination and helping smaller tourist providers to establish their services.
The main tourist activities on offer are sailing tours among icebergs, dog sledding tours, ice cap treks, wildlife spotting (including whale watching[2]), iceberg watching, and hiking trips to the mainly Norse ruins.
The role was subsequently expanded to include the development of industry and small businesses in Greenland.
The most popular tourist destination is Ilulissat Icefjord, which has been declared a UNESCO World Heritage Site.
Like many aspects of the economy, this slowed dramatically in 2020, and into 2021, due to restrictions required as a result of the COVID-19 pandemic;[7] one source describes tourism as being the "biggest economic victim of the coronavirus".