Tourism in New Caledonia

New Caledonia was "largely indifferent to tourists ... as long as nickel mining remained economically dominant".

[1] After the Korean War and Vietnam War, world prices for nickel collapsed (1970s) and aggressive marketing campaigns were initiated for the territory.

[2] Cheap tourist packages were offered to Australians promising the 'Paris of the Pacific' and visitor numbers increased from less than 5000 to 20,000 in just 5 years.

[3] 37,000 tourists annually took cruises (mostly from Australia) and this allowed more hotels to be built in the 1970s and, in 1979, Club Mediterranee arrived.

[4] The tourist market had shifted by the 1980s from Australia to Japan which became the target of many tourism campaigns.