In 1900,[1] the Tourneau family established a watch selling business in the Russian Empire, fleeing to Paris after the Revolution before emigrating to New York City in 1924.

[5] In 1997 the company opened The Tourneau TimeMachine on 57th Street in New York City, and was at the time the world's largest watch store.

[6] In 2011 Tourneau began selling a contemporary collection of watches named the TNY Series that has been inspired by the architecture and design of New York City.

15% of the retail price of each (TOURNEAU)RED watch is donated to The Global Fund to Fight AIDS, Tuberculosis and Malaria.

[15] In addition to its retail locations, Tourneau has a watch servicing center in Long Island City and it also operates an e-commerce site.