It is also sold in Flint, Grand Rapids, Lansing, Kalamazoo, Saginaw, Traverse City, Tampa, Florida, Indianapolis, Indiana, Cleveland and Toledo, Ohio at one time.

The company carved out its niche by offering multiple flavors in both regular and diet varieties in an attempt to rival its more powerful regional competitor, Faygo.

The attempt proved successful, as Towne Club was able to expand its reach further North in Michigan, South into Central Indiana, parts of Northwestern Ohio, Upstate New York and Florida.

The company began falling on hard times in the mid- to late-1980s, after the decision was made to close its retail pop centers, though Towne Club was still available.

Towne Club Bottling announced a comeback in the mid-1990s (though they had never really left) and through a very aggressive media campaign, made an effort to make fans of the soft drinks aware of where to purchase the products.