[1][2][3] Townsendia florifera is an annual, biennial or perennial herb from a persistent base.

Leaves, stems, and floral bracts are sparsely to moderately-densely covered with short white hairs.

The showy composite flowers are usually solitary on each short stem, with somewhat imbricate green bracts (overlapping segments) that are narrow and pointed with fringed margins.

The 10 to 20 ray florets are light pink to nearly white and 7-12 mm long.

The range is central Washington and Oregon, southern Idaho, eastern Nevada, and western Utah, Montana, and Wyoming.