Toy (chewing gum)

Toy was a chewing gum sold in Sweden.

During the 1990s a few hundred tons of chewing gum per year was made, but in 1998 the production was discontinued due to increased competition, mainly from sugar free chewing gums.

The launch of sugar free Toy failed.

For the 70th anniversary in 2004 a special edition batch of 700,000 packs were sold for a short period of time.

Alice Babs starred in several advertising films with Toy singing: "Jag känns väl igen från kartongen/och kanske även på sången" (=I may be recognized from the pack / and maybe also for my singing).