It held the title of the most viewed video on the Eurovision Song Contest's YouTube channel until it was surpassed by Russia's 2020 entry "Uno" in July 2020.

[a][2][3] Its lyrics are mostly in English, with the exception of the Hebrew phrase אני לא בובה (ani lo buba, "I am not a doll"), and the slang word סטפה (stefa, meaning a pile of banknotes).

"Trump-pam-pau" refers to the then-President of the United States, Donald Trump, as Doron Medalie revealed in April 2019 to the Israeli media.

[12][13] She also appeared in the opening sequence of the grand final held on 18 May 2019, performed her new single "Nana Banana" as part of the interval acts, and presented the trophy to the winner.

[16][17] Charlotte Runcie of The Daily Telegraph awarded the song five stars out of five, describing it as "gloriously bizarre pop" with "playful lyrics and a powerful vocal performance".

[22] On 3 July 2018, Israeli infotainer Guy Pines reported that Universal Music Group may file a lawsuit claiming "Toy" similarities in rhythm and harmony with The White Stripes' song "Seven Nation Army".

[23][24] Universal sent a pre-suit notice letter to the songwriters Doron Medalie and Stav Beger, claiming copyright infringement.