In 2011, ToyWatch opened its shareholding to the ILP III private equity fund managed by J. Hirsch & Co., which held a share of 49%.

[2] As of March 2013, the ILP III private equity fund holds the entire share capital of ToyWatch.

Flagship stores can be found in Italy in Milan, Rome, Florence, Venice, Porto Cervo, and Forte dei Marmi.

Some other boutiques are located in cities such as London, Paris, Lahore, Cannes, Puerto Banus, and Kuala Lumpur.

[citation needed][6] ToyWatch watches have been featured on Oprah's Favorite Things list for 2007 [2[7] and on The Ellen DeGeneres Show in 2009.