Toy unboxing

[1] Tanya Basu of Mental Floss stated that creators of unboxing videos were "notoriously difficult to reach and private".

[4][5] Evan from EvanTubeHD, who started making videos with Angry Bird toys when he was five, was one of the first children to become an "unboxing celebrity".

[6] According to Stuart Dredge of The Guardian, Disney and Lego products are some of the most reviewed on popular toy channels and so they were unlikely to be critical of the trend.

[10] In 2018, The Guardian reported on a Los Angeles summer camp called LA Star Education which taught children how to become YouTubers by making toy unboxing videos.

[11] Lois M. Collins of Deseret News described unboxing as one of the "most powerful" forms of advertising in 2022 and cited assistant and associate professors of communication Jason Freeman and Frank E. Dardis who stated that when the target was kids, child influencers had "enormous persuasive power" becoming like "beloved friends".