Toyota (豊田町, Toyota-chō) was a town located in Toyoura District, Yamaguchi Prefecture, Japan.

As of 2003, the town had an estimated population of 6,581 and a density of 40.26 persons per km2.

[1] As suggested by the presence of a local museum and a summer festival, Toyota is renowned for its firefly population, which makes an appearance for a short time during the month of June.

Although there are numerous spots where fireflies gather in Toyota, the most popular ones are along the banks of Koya River (木屋川, Koya-gawa), down which one can ride Toyota's famed Firefly Boat (蛍舟, hotaru-bune) during the latter weeks of June.

This article about a location in Yamaguchi Prefecture is a stub.