Toyota vehicles in Japan are distributed to numerous dealership chains throughout the country.
In Japan in the late 1940s, Toyota's sales department was part of its manufacturing company and had its office in Nagoya.
[6] In 1957, Toyota began manufacturing a slightly smaller and more economical sedan, the Corona.
Hino products were likewise sold at Diesel Stores after Toyota acquired that company in 1967.
In 1966, the chain of outlets was renamed Toyota Corolla Store" (トヨタカローラ店 Toyota Karōra-ten) to offer the Corolla, followed by the sports hardtop and liftback Celica and the Supra.
Some former NETZ Store models, such as the Altezza, were rebranded as Lexus (レクサス Rekusasu).
In 2012, selected Japanese dealerships were given a special designation, Area 86, that resembled the North American Toyota network, called Scion, to sell the 86, building on the marketing approach started with WiLL-branded products.
[9][10] As of 2017, the Area 86 network was rebranded as GR for Gazoo Racing, sharing a similar approach to the performance division Toyota Racing Development (TRD), providing various upgrades for the 86, Vitz, Prius, Mark X, Harrier, Noah and Voxy.
Most of the present models can now finally be found in every store from all dealership groups since May 2020 due to Toyota's Unification Strategy.