It is the third most distributed French television channel in the world, dedicated to urban contemporary music and cultures (Rap, R&B, Hip-Hop, Dancehall, etc.)
Along with airing music videos, the channel also features interviews of renowned artists sometimes, promoting their upcoming albums or concert tours with interviews called 'Fact Check' and 'Skip Skip'` Founded in 1994, under the name of MCM Africa, it was a variation of the French chain MCM belonging to Lagardère.
[2] On April 27, 2003, Olivier Laouchez renames MCM Africa into Trace TV which became the first international channel dedicated to urban music, it is experiencing rapid international expansion, with different feeds present in 60 countries.
On the new website, the user benefits from a personalized recommendation of content according to their tastes and social profile, thanks to optimal use of Facebook's Open Graph.
The year 2015 saw the birth of the first edition of Trace Music Star in France and in the French overseas departments, a digital cast in search of the next signature of the Wati B label.