Trackle was an online service that enabled users to track what they cared about on the web in one central place.
Users could set up Tracklets for categories of interest and personalize the Tracklets by entering appropriate information, for example, zip code for weather alert, actor name for upcoming movie releases, and product details for tracking price drops.
It generated alerts whenever it found a new match and provided automatic notifications over the web, email or SMS based on the Tracklet configuration.
Trackle offered a "preview" feature to enable users to refine their custom parameters before setting up a Tracklet for a new category.
Trackle was founded by Pavan Nigam, a Silicon Valley–based entrepreneur, who co-founded Healtheon, and was founder/CEO of Cendura, later acquired by Computer Associates; and Naveen Saxena, a seasoned technology executive who has held senior positions at Cisco, Healtheon and Fidelity.