Besides the affiliate network of Tradedoubler, the Performance Group includes a proprietary influencer network (Metapic), an app marketing agency (Appiness), a lead generation business (LeadsLab), a voucher website (Copacoupona), and an offer for email marketing campaigns.
Tradedoubler was founded in Stockholm, Sweden, by Felix Hagnö and Martin Lorentzon[2] in September 1999.
[3] Tradedoubler has 15 offices with more than 320 employees in 12 countries: Stockholm, London, Paris, Mougins, Aix-en-Provence, Munich, Berlin, Madrid, Milan, Copenhagen, Helsinki, Oslo, Sydney, Warsaw, and Rotterdam.
[6] The year 2020 was marked with the launch of Grow by Tradedoubler which enables affiliate marketing for smaller businesses.
In addition, the acquisition of the assets of PocketMedia took place which led to the foundation of Appiness one year later.