The label was founded by Englishman Nat Joseph who started the company at the age of 21 after visiting the US and realizing that there was a wealth of recorded music that was unavailable in the UK.
The controversy over these records led to sales approaching 100,000 and the resulting financial lift gave the company money to develop its musical base.
They managed to mix the folk music interest with the money making capacity of the sex education records by issuing When Dalliance was in Flower – a series of bawdy songs performed by Ed McCurdy and licensed from the American Elektra label.
The latter prefix was used with a series of LPs produced by Bill Leader (who worked with Nat Joseph from the outset as an engineer).
[1] With the advent of psychedelia and flower power the Transatlantic stable of artists achieved greater success, culminating in the formation of the supergroup Pentangle.
Meanwhile, Transatlantic had been extending its eclecticism, recording such as the audio collageist Ron Geesin, and The Purple Gang, whose "Granny Takes A Trip" was banned by the BBC in 1967.