Transculturation is a term coined by Cuban anthropologist Fernando Ortiz in 1940[1] to describe the phenomenon of merging and converging cultures.
[citation needed] In a general sense, transculturation covers war, ethnic conflict, racism, multiculturalism, cross-culturalism, interracial marriage, and any other of a number of contexts that deal with more than one culture.
Degrees of hostile conflict vary from outright genocidal conquest, to lukewarm infighting between differing political views within the same ethnic community.
The primary issue, language, (hence, communication and education) can be overcome within a single generation—as is evident in the easy acclimation of children of foreign parents.
[5] Kath draws upon the concept of constitutive abstraction as seen in the work of Australian social theorists Geoff Sharp[6] and Paul James.
This common theme, representing dualist opinions of ethnoconvergence itself, within a single ethnic group is often manifested in issues of sexual partners and marriage, employment preferences, etc.
These varied opinions of ethnoconvergence represent themselves in a spectrum; assimilation, homogenization, acculturation, and cultural compromise are commonly used terms for ethnoconvegence which flavor the issues to a bias.
Quite the contrary, Europeans are often polyglots, and may label other individuals by their ethnicities; practical means of distinguishing cultures may resemble tendencies similar to ethnocentrism.
However, the political and cultural significance of regional or national languages are retained because these polyglots conform to the linguistic norms of the place they visit—doing "as the Romans do".
In October 2011, U.S. communications agency Bromley launched a new model/strategy utilizing transcultural sociological theory as a means to segment and 'make sense' of the changing American cultural landscape.
Returning to classic social science as a solution, Bromley has embraced the anthropological approach put forward by thinkers like Fernando Ortiz as a way to account for ethnicity and language without being limited by them as a way for viewing the world.