The application pulls from text and video sources and offers built-in analytics and social scheduling tools.

[7] An early feature request involved easy Pinterest integration, as the latter service was sending Trapit a significant amount of traffic.

[1][8] The company moved to acquire paying customers, and the first, announced in September 2012, was the Malaysian media conglomerate Astro.

[9] In April 2013, Trapit launched their "Publisher Service" so that app developers can use their own content and create personalized article suggestions using the same underlying technology.

[10][11] In September 2013 Trapit announced its Content Curation Center, which is an all-in-one application designed for publishers and marketers.