To fund the Corporation's activities, the Act provides for a fee of $10 for use of the Electronic System for Travel Authorization (ESTA).

[1] U.S. Customs and Border Protection has announced they will levy an additional $4 fee (bringing the total to $14) for visitors to the United States for the cost of administering the ESTA.

[2] The reactions of the European Union have been critical and suggestions of a similar fee have been raised on grounds of reciprocity.

[3] Brand USA (formerly Corporation for Travel Promotion) gets matching funds from the federal government equivalent to what it raises from the private sector, not to exceed a maximum of $100 million.

[7] ASTA President Zane Kerby said that the bill "is essential to marketing the United States as a desirable destination for international tourists, conferences and business.