[citation needed] In October 2005, Permira sold Little Chef to The People's Restaurant Group for £52 million, whilst retaining Travelodge.

[12] The company undert passing to New York-based hedge funds GoldenTree Asset Management and Avenue Capital Group, as well as Goldman Sachs.

[17] In 2006, the BBC programme Watchdog highlighted Travelodge's policy of overbooking their hotels, turning guests away even when they have booked against a credit card, which resulted in leaving customers stranded late at night with nowhere to sleep.

[18] In 2018, Watchdog Live on The One Show returned to the issue, with further examples of Travelodge failing to provide rooms on arrival to customers with 'guaranteed' bookings.

[19] The issue has been widely reported in subsequent years across the media,[20][21][22] highlighting that Travelodge would oversell expensive hotels, and then relocate travellers to cheaper alternatives in less desirable locations, yet not refund the difference.

[25] In March 2020, The Guardian reported that Travelodge gave homeless families and key workers only two hours' notice to leave when it shut 360 of its UK hotels in response to the Coronavirus pandemic.

[26] In May 2023, The Guardian reported that homeless families being housed in the Enfield Travelodge were being removed due to an upcoming Beyonce concert set to take place at the nearby Tottenham Hotspur stadium between 29 May and 4 June.