Rice's biggest claim to fame came when he arrived at Snowboarder magazine's Superpark contest at Mammoth Mountain and launched a 'mammoth' of a backside rodeo across a 117-foot gap jump.

This film featured Troy Blackburn, Jeremy Jones, Mark Landvik, Terje Haakonsen, Nicolas Müller, Scotty Lago, Pat Moore, John Jackson, Jake Blauvelt, Danny Kass, and fellow Jackson Hole residents Bryan Iguchi and Kyle Clancy.

[9] Rice's part in That's It That's All, which included the first ever double cork 1260, heavily influenced his sweep at the Transworld Magazine Rider's Poll.

The success of the Art of Flight enabled Rice to once again win the TransWorld and Snowboarder Magazine Rider of the Year awards for 2012 .

[11] In 2012, Rice coordinated with Red Bull to create natural selection, a backcountry freestyle competition held at Baldface Lodge in British Columbia, Canada.

The competition was attended by the world's top snowboarders, including Nicolas Muller, Gigi Ruf and Mark McMorris, with riders competing in naturally created backcountry terrain.