[6][7] Trebel was founded in 2014 by Gary Mekikian,[8] who was previously the co-founder of answerFriend, Inc.,[9] which commercialized web based question-answering technologies and merged with Electric Knowledge, forming InQuira.

[11] His co-founders at Trebel include Stanford classmates Corey Jones and Luis Soto Durazo, as well as his daughters Grace and Juliette.

[14] In its original incarnation, the service planned to target students at 3,000 universities and 30,000 high schools in the United States.

[17] In May 2020, during the early months of the COVID-19 pandemic, Trebel was a digital broadcast partner for Se Agradece, a concert produced in Mexico by Televisa to honor frontline COVID workers that featured artists such as Rosalia, J Balvin, Maluma and Ricky Martin.

[19] In January 2022, Trebel announced a strategic alliance with MNC Corporation, an Indonesian media conglomerate, which also became a minority backer of the company.

[22] In May 2022, Guillermo Ochoa, goalkeeper for the Mexican national soccer team, invested in Trebel and became an ambassador for the company.

[29] In Indonesia, the Trebel AI feature was announced during a broadcast of the show Indonesian Idol XII that took place on May 8, 2023.

[38] Trebel also contains a feature called SongID, which identifies music being played nearby using a short sample, then offers it for download on the service.

[39] Trebel uses a business model that generates revenue from the sale of digital advertising as well as user interactions with branded experiences, and consumption of virtual goods within the app (akin to mobile games).

[8] In September 2022, Trebel secured an exclusive release of the song “Suara Hatiku” by Indonesian actress Amanda Monopo.