The fortnight-long festival begins on Kumbham 22 of Malayalam calendar (which generally falls on 6 March) every year with the kodiyettam (hoisting of a religious flag) and comes to an end on Meenam 6 (which generallay falls on 20 March) with Koodipiriyal (Ending of this festival).
In between these dates, for 11 days, thitambu nriththam (a sort of dance with the deities of Krishna and Balarama) is held at Pookoth Nada (1 km from Trichambaram temple).
A sacred place of the Vaishnava sect that predates the 10th century, the deity of the temple is Sree Krishna.
The procession on the final day of the festival starts from Taliparamba and proceeds to Mazhur village through the Chinmaya Mission Road.
Even the policemen on duty inside the procession have no other option as the rituals insist a running ceremony.