It is named after and is the owner of the social networking service Triller, which was launched in 2015 by co-founders David Leiberman and Sammy Rubin.

In April 2020, amid the COVID-19 pandemic, Triller organized a three-day streaming music festival known as "Trillerfest" in support of No Kid Hungry and the MusiCares COVID-19 Relief Fund.

[13][14] Ryan Kavanaugh, CEO of parent company Proxima Media, described the fight as being the launch of Triller's "high-end live events business",[12] and explained that they aimed to reach audiences beyond core boxing fans by leveraging the present "cultural zeitgeist"; the PPV included a co-main event between internet celebrity and boxer Jake Paul and former NBA player Nate Robinson, music performances by acts such as Wiz Khalifa, and featured Snoop Dogg as a commentator.

[12][15] Kavanaugh later referred to this practice as a "four-quadrant" entertainment event, supplementing boxing with internet, music, and sports personalities.

The event was held behind closed doors at Mercedes-Benz Stadium in Atlanta, with Triller intentionally limiting attendance to 100 spectators chosen via promotional contests on the Triller app; Kavanaugh described this as a "golden ticket" model supporting its goal to give home viewers a "front row" experience.

[21] In May 2021, Triller signed long-time HBO boxing personality Jim Lampley as its lead commentator;[22] his role was expected to begin with Teófimo López vs. George Kambosos Jr. on June 19.

"[25] Triller has filed lawsuits against several websites and a 19-year-old alleging illegal distribution of Jake Paul vs. Ben Askren, seeking $100 million and $150,000 respectively in damages.

The podcast's host Ethan Klein claims his inclusion of a 45-second clip of the event in one of his broadcasts constitutes fair use and alleges that Ryan Kavanaugh, a major stakeholder, has instigated the lawsuit "out of spite".

[29] On 16 August 2022, Swizz Beatz and Timbaland sued Triller, alleging that they are owed over $28 million related to the purchase of the webcast series Verzuz.