It was previously known as '101.5/95.1 Sea FM' until it was rebranded as Triple M in December 2016, alongside many other Southern Cross Austereo stations.
In 2005, RG Capital and DMG Regional Radio merged to become Macquarie Radioworks, and the two rival stations became stablemates.
The merger also meant the two AM stations 4RO and 4CC were also owned by the same company, and as a result had to be offloaded and were later sold to Prime Media Group.
[1] Sea FM is skewed towards the 40+ demographic playing an adult contemporary format focusing on mainly rock music from the 1970s, 1980s and 1990s with some more recent music included, much similar to the music format of Triple M. Sea FM's programs mainly originates from the local Rockhampton studio at the Rockhampton Media Centre, including the flagship Sea Morning Crew breakfast program,[2] and the 9 am – midday morning program.
All national news bulletins are provided by Southern Cross Austereo newsrooms in either Townsville or the Gold Coast.
[8] From the station's inception in 2000 until its rebranding to Triple M, thirteen duos have hosted the flagship Sea FM Morning Crew breakfast program.
Most notably, these have included political advisor James Ashby, comedian Craig Low and former Big Brother Australia contestant Billy Bentley.