Subsequently, a consortium led by Andrew Reimer and local Hobart businessman John Bender who obtained financial support, arranged to lease the FM licence.
In 1998, management negotiated with the Tote Tasmania who held an unused FM licence and launched a second FM to join existing station, Triple T. The new station, Magic 107, based upon market research, was targeted at 40- to 65-year-olds with a music format of the 1950s, 1960s, and 1970s coupled with John Laws in the morning shift.
With the higher audience share of Triple T and the new success of Magic 107, the two stations captured an increased advertising revenue representing almost 70% of the market.
In October 2019 after initial speculation that the Dave Noonan Show with Al Plath would not be returning to Hobart Radio in 2020.
It utilises vertically polarised transmissions and is co-located in the Broadcast Australia Site on Mt Wellington, the same facility that houses 7XXX's FM service.