He was the first person to come up with the idea of a regional party in A.P after which he started a campaign namely 'Telugu Tejam' as prospective title for a regional party, it consisted of a 16-point agenda which included the famous phrase "Telugu Valla Atma Gauravam" which later N.T.R used to a great extent to promote T.D.P'S political vision.
Maharadhi vehemently proposed Telugu tejam to fill the then existing political vacuum and also to establish a political identity for Telugu people (ref : Marosari maranisthunna NTR and NTR punarudhaanam); later a few intellectuals joined this crusade and soon it attracted many visionaries into this movement.
Maharadhi along with the few intellectuals decided that a sammohan shakti is required to counter the charisma of Indira Gandhi, hence in that process N.T.R was finally convinced to join the initiative wherein he took over the reins and finally Telugu Tejam was named as Telugu desam to fight the next electoral battle.
In this position, he was instrumental in promoting YSR in the east and west Godavari districts in Y.S Rajasekhara Reddy's early days.
In 2004, Maharadhi launched his own political party 'Trilinga Praja Pragathi'[3] (TPP) with the slogan 'Badugu vargala rajyadhikaram' (power to the weaker sections of the society).